A favorite stop for locals and visitors alike, Curly’s is one of those rare shops where there’s truly something for everyone and it brings a little extra retro flair while it’s at it. Located in uptown Amherst, Curly’s has become a true community staple, known for its welcoming atmosphere, exceptional customer service, and its one-of-a-kind mix of wellness goods, collectibles, and hard-to-find treats that feel like a throwback to simpler times.

Owned and operated by Dwayne and Thomas, Curly’s is built on a passion for helping people discover products they didn’t even know they were looking for. Their extensive knowledge, experience, and genuine enthusiasm create a shopping experience that feels both nostalgic and fresh like stepping into a 1990s neighborhood shop where everyone knows your name and the good stuff is always behind a surprising corner.

Specializing in Health, Hype, and Happiness, Curly’s delivers a vibrant mix of products for all ages. You’ll find shelves stocked with protein powders, vitamins, and fitness essentials alongside a throwback-worthy collection of Pokémon cards and collectibles that channel pure ‘90s energy. Browse one of the area’s largest selections of Funko Pops, or check out branded fitness apparel, ball caps, and styles that blend today’s trends with vintage attitude.

For collectors, fitness enthusiasts, and families alike, Curly’s is more than a store, it’s a vibe. And of course, there’s candy. Plenty of it. The store features a playful assortment of nostalgic sweets and unique treats that hit you right in the childhood memories and bring smiles to visitors young and old.

Whether you’re fueling your next adventure, hunting for a rare collectible, supporting your wellness goals, or just soaking in a fun, retro-inspired shopping experience, Curly’s has something for everyone.

Make Curly’s part of your Amherst visit and discover the perfect balance of health and wellness, creativity, candy, cards, collectibles, and community—with just the right amount of 1990s nostalgia woven in. Stop in and see why Dwayne and Thomas have made Curly’s a local favorite.